Andy Coleman, Brett Cravatt, Nigel Morris and Jason Cohen have completed their collective bid to take a majority shareholding in Swansea City.
In a seismic shake-up to the club’s hierarchy, the move will see previous majority owners Steve Kaplan, Jason Levien and Jake Silverstein depart the club, with the trio agreeing to sell their respective stakes to the new investment group.
It’s not exactly clear how the shares of the previous ownership will be split up between this new line up of investors, but Coleman is set to continue his role as Swansea’s key decision-maker, having already served as chairman since taking a ‘significant shareholding’ in the club back in 2023.
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He now appears to be central to this new era, while fellow American Cravatt and British businessman Morris, both of whom also invested in the club last year, are set to become central figures to the Swansea’s new era.
In total, the group containing Coleman, Cravatt and Cohen is set to take a share of around 80 per cent in the club, with Morris taking around 14 per cent, and the Swansea City Supporters Trust taking a further six per cent.
The club has also confirmed the arrival of four new board members, with Cohen, Tyler Morse, George Popstefanov, and Chris Sznewajs all set to come on board.
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As part of the move, the new ownership group are set to plough around £20m into the club, although it understood that it’s unlikely much of that cash, if any, will be used to bolster Swansea’s transfer kitty in the upcoming January window.
In a statement, the club said: “This new funding provides the club an important foundation of stability, will cover the operating costs of the club for the foreseeable future, and enable strategic investments in the first team.
“The new ownership group is committed to continuing to build around the Swansea Way football philosophy and ensuring alignment from the first team through the Academy.
“There will be a strong emphasis placed on making data driven decisions that support the club both on the pitch and in its player recruitment efforts.
“The club is creating a durable infrastructure to support a high-performing first team and Academy environment. And it is committed to developing a self-sustaining model for women’s and girls’ football that allows the game to grow and thrive while providing new opportunities for girls across Wales to play the game they love.
“Swansea City is more than football and finance, it is a community institution and leader, and the collective investment group recognise the important position this club has in this city. Community will always be at the heart of what we do.”
Current chairman Coleman, added: “I’m very excited for Swansea City and our fans to announce this new majority ownership and new investment. This change gives us an opportunity to reset and begin a new era for this great club.
“We are building a high-performing organisation that can power sustainable and durable success. But there are no shortcuts on this journey. Football doesn’t owe us anything. We’ve got to earn our chance, and we’ve got to take it.
“There is no question that Swansea City’s best periods have come when there has been a strong connection between the club and our great fans. I’m hopeful that this reset gives us a chance to rekindle that connection, but I know we have work to do. It’s my mission to make Swansea City fans proud of their football club again.”
Fellow investor Cravatt, said: “I am thrilled to be part of this exciting new chapter for Swansea City.
“Each of us in the ownership group have built and run successful businesses from the ground up. We have seen first-hand the immense value in creating the right culture led by dedicated teams making data driven choices. We are committed to working with the excellent staff at the club to turn Swansea City into an innovative leader and sustainable club both on and off the pitch.”
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Morris, who already owned a stake of just over 12 per cent before the takeover, continued: “I’m proud to be part of the ownership group of the Swansea City Football Club. While I’m based in the United States, my roots are in Wales and my Welsh heritage is an important part of my life. I feel privileged to work with the club that is at the heart of Welsh football.
“I look forward to doing my part to help build a sustainable business at Swansea City and to ensure the team’s success for generations to come.”
Meanwhile, new board member Cohen, said: “I am extremely grateful to have the opportunity to be a part of this terrific club. I have been fortunate to build and lead businesses that have put a high performing, entrepreneurial culture at the core of their operating models. I am looking forward to working with Andy and the team to take Swansea City to new heights.”
