SXSW London has shared details about the ticket sale for 2025’s upcoming inaugural event in the U.K. Taking place in east London’s Shoreditch neighborhood from Jun. 2-7, the upcoming event will be the first time that SXSW has taken place in Europe, in addition to its home in Austin, Texas, and expansion into Sydney, Australia.
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Passes for the entire event across the Conferences, Music and Screen Festivals will be available to purchase, as well as for individual separate programming strands. Tickets will go on sale on Nov. 21 and a 25% discount will be applied to those who purchase a pass from the general sale before Dec. 19. With the exclusive price offer, prices range from £488 for the individual programme strand passes, to £975 for platinum passes. For further ticket information, head to the SXSW London website.
SXSW London has also announced additional details about the venue partners throughout Shoreditch. These include Truman Brewery, Village Underground, Rich Mix, Shoreditch Town Hall, Shoreditch Church, Christ Church Spitalfields, Dream Factory (Chance St & Rivington St), Kachette, Bike Shed Moto Co, Shoreditch Studios / Over the Road, and Protein Studios.
Billboard has been confirmed as the event’s first official partner, and will host a night of music during the festival with a globally-renowned artist performing at the event. The show will also be ticketed to the general public.
Mike Van, president of Billboard said, “We’re thrilled to partner with SXSW London for the inaugural 2025 event. This collaboration underscores our shared commitment to supporting and celebrating the global music community. Billboard will bring a night of live music celebrating world class artists, both established and on the rise, and will offer fans a truly unique experience within the festival.”
The festival will partner with local charities and community groups to provide 500 complimentary passes to ensure “the rich diversity” of the city is represented throughout the events and programming.
“We’re thrilled to share how many incredible venues are working with us already for SXSW London’s Shoreditch takeover next June,” said Katy Arnander, director of programming for SXSW London. “Shoreditch is renowned as a vibrant centre for creativity and technological innovation, as well as for its diversity, energetic youth culture, global cuisine and nightlife. We’re excited to be working closely with local stakeholders to ensure the festival creates a positive impact for the community it will take place in.”
In October, SXSW London announced that it would begin the process of accepting session proposals from the public across the various programming strands. The festival says that “thousands of session proposals have already been submitted from over 50 countries across the world.” The submission portal will remain open until Nov. 29 at the festival’s website.
Back in April 2021, it was announced that SXSW had signed a “lifeline” deal with P-MRC, a joint venture between Penske Media Corporation and MRC, making P-MRC a stakeholder and long-term partner with the Austin festival. P-MRC is the parent company of Billboard.
