Supermarket clothing brands are some of our favourite places to shop for on-trend, affordable clothing, and this autumn, no one is doing it better than George at Asda. Prices start from a very affordable £3, and there’s an array of timeless pieces that are well worth a spot in your wardrobe.
From cosy winter coats and super-soft knitwear to midi dresses and sequin trousers for party season, there’s no shortage of choice in the new-in section.
The supermarket has also just unveiled its second collaboration with fashion influencer Erica Davies. The 12-piece range includes all the trendy autumn 2024 pieces you need, from leopard print coats and floral dresses to statement knitwear.
Shop George at Asda’s new season edit
The collection has already proven so popular that some items sold out in record time. Luckily, lots of stylish pieces are still up for grabs. We’ve got our eye on the Floral Quilted Cuffed Cropped Jacket that’s just £30, along with the Leopard Print Fluffy Button Front Cardigan for £20.
To help make updating your wardrobe a little easier, we’ve handpicked our favourite 20 pieces from George as ASDA’S entire autumn collection that we think you shouldn’t miss.
Shop new-in George at Asda Shop dresses Shop coats and jackets Shop loungewear Shop Christmas clothing and pyjamas
Whether you’re searching for a new trusty dress, a long puffer coat, or Christmas pyjamas (it’s never too early!), our edit is bound to include at least one thing you’ll want to add to your basket ASAP.
You’ll struggle to find more impressively low prices for these stylish options elsewhere on the high street – your only conundrum will be trying not to shop for it all. Plus, if you have an Asda near you, you can enjoy free click and collect.
Our top picks from George at Asda’s new autumn 2024 range
George at Asda
If you love animal print, this midi dress is worth a spot in your wardrobe. It has a tie waist, lightweight chiffon fabric and pleated, lined skirt.
George at Asda
This hooded puffer coat is the perfect cosy solution for facing the elements during dog walks and errands. It features a detachable hood, pull-waist tabs, zip and stud fastenings, and even a removable top coat.
George at Asda
This metallic midi is perfect for party season. Designed in a flattering shirt-style, it has a tie waist to add shape and comes in sizes eight to 24.Â
George at Asda
This cosy borg aviator jacket is a sure way to stay warm in style this winter. It has two pockets, leather look contrast panels, side buckles and a collared neck.Â
George at Asda
A denim shirt dress is a classic wardrobe piece that will get plenty of wear throughout the season. We love the indigo denim and contrast stitching, not to mention the low price.Â
George at Asda
A trench coat is a brilliant transitional piece for autumn into winter. It’s lightweight but warm, smartens up any outfit and is versatile enough for your weekend plans and workwear outfits.Â
George at Asda
We love this classic spotty and pleated midi skirt that can be dressed up or down for a number of occasions.Â
George at Asda
For just over £20, this dress looks much more expensive than it’s and is a great number to have in for formal occasions.Â
George at Asda
Florals arn’t just for spring, this cropped jacket is a fun way to play with colour and texture to jazz up everyday outfits. It would pair great with jeans and T-shirt.
George at Asda
You can never have too much leopard print. This fluffy cardigan is a great layering piece and instantly adds colour and texture to a simple outfit.Â
George at Asda
Get in the festive spirit with these sequin trousers that are sure to become your go-to for party season. Fun, flattering and budget-friendly, what’s not to love?
George at Asda
Christmas pyjamas are already selling out fast. Luckily, these stylish ones are still available in sizes four to 22, they’re made from a soft jersey fabric and have an elasticated waist.
George at Asda
Add a pop of colour to your outfit with this cosy lime coloured jumper that has a classic crew neck and ribbed hem.Â
George at Asda
This pastel pink chunky knit will be great across autumn, winter and spring. Wear it with skirts, jeans, and over dresses for a colourful layering piece.
George at Asda
This full-length coat is stylish, smart and cosy for winter. Available in sizes eight to 24, it has a trendy checked print, tie waist, button fastenings and two spacious pockets.
George at Asda
These wide-leg trousers look smart, but are as comfortable as joggers thanks to the elasticated waist.
George at Asda
We love this pinstriped shirt for layering under jumpers and coats or wearing on its own with jeans and loafers. It’s lightweight and oversized so if you want a more fitted finish, we’d recommend sizing down.Â
George at Asda
George at Asda
This floral dress is perfect for throwing on in seconds with a pair of chunky knee high boots.
George at Asda
This cosy jumper is perfect for more casual days. It’s super soft with a slouchy fit and lower back hem and comes in charcoal grey, olive green and this neutral cream.Â
