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Pharrell Williams and Evian are teaming up to release limited-edition “Fountain of Youth” water bottles in collaboration with Humanrace, the Virginia native’s lifestyle and product company.
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The Evian x Humanrace glass bottles, designed by Williams and available in blue and green in still and sparkling options, feature “This Is the Fountain of Youth” inscribed on the front of each bottle.
“Staying hydrated is fundamental,” Williams said in a statement announcing the collaboration on Wednesday (Nov. 13). “These bottles represent more than just water — they’re a reminder that self-care can be joyful. My collaboration with Evian and Humanrace will hopefully inspire people to embrace the small moments that contribute to our overall well-being. The ‘Fountain of Youth’ phrase on the bottle is designed to start conversations at the dinner table and reminds us of the fundamental role water plays in our wellness.”
“We are excited to continue our collaboration with Pharrell and Humanrace through these limited-edition bottles, which celebrate the intersection of wellness, creativity, and community—values that are central to both Evian and Pharrell,” said Leeni Hämäläinen, marketing director, waters at Danone, Evian’s parent company. “We pride ourselves on partnering with cutting-edge collaborators, and Pharrell is the perfect creative partner to bring our shared vision to life. He embodies Evian ‘Live Young’ ethos, and we hope this partnership encourages people to embrace their own youthful spirit.”
The limited-edition bottles will be available at select retailers and restaurants in the U.S. starting in December. Williams’ water collaboration arrives on the heels of his GQ Men of the Year cover, also released on Wednesday. The publication crowned Williams, head of menswear at Louis Vuitton, designer of the year.
Working with Evian is the latest partnership between Williams and a legacy brand. Williams’ released an Over the Moon Lego builder’s set was released in September ahead of his Lego biopic, Piece by Piece.
