Warner Bros. Discovery has confirmed that its streaming service Max will launch in seven territories in Southeast Asia next month.
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From Nov. 19, it will be available in Indonesia, Malaysia, Philippines, Singapore and Thailand as well as Taiwan and Hong Kong.
Max will offer a choice of different plans. Full details about pricing will be announced in the coming weeks and will vary by country and provider. Mobile plans will be available in Indonesia and the Philippines, and via select providers in Indonesia, Malaysia, Philippines and Thailand.
WBD currently operates a stopgap HBO Go streaming service in parts of East Asia. Max represents both a better technology platform and a wider content offering.
It pitches the Max, which has launched in North America and mutlipe international territories, as “a brand new streaming experience [..] bringing fans blockbuster movies, groundbreaking series, iconic hits, engaging real-life content and family favorites through a strong product experience.”
Max, subscribers can create up to five unique profiles, each customizable, receive content picks based on viewing habits and customize profiles for kids, curated with age-appropriate content and parental controls.
Entertainment brands carried by the platform include HBO, Cartoon Network, Max Originals, Discovery, TLC, AFN, Food Network, ID and HGTV. Content franchises include “Harry Potter” and the DC Universe.
More to follow.
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