US YouTuber Mr Beast – AKA Jimmy Donaldson – in September 2022. Photo: Getty Images
You might think Mr Beast is the name of a character from a children’s story or the moniker of a gangland figure but you’d be wrong. Although you might not have heard of him, he is one of the world’s most popular internet personalities.
The 26-year old has built a global YouTube empire around; bingeable eye-catching videos, eye watering production budgets and impressive brand deals.
But the man born as Jimmy Donaldson has been hit by multiple scandals in recent months and even faces a high-profile legal battle related to his upcoming Amazon co-production.
Today on The Indo Daily, Dave Hanratty is joined by Darragh Nolan, journalist with the Irish Independent, to look at how a digital content king has found himself in the belly of the beast.
