The original saying is ‘verb kills face’, alluding to the seduction of a good speech. Well, regarding new jobs and investments for Mexicans, consider that at least a couple of companies of Argentine origin will bring more jobs to Mexico than the American Tesla, this year.
First, judge the kick that the company’s director, Elon Musk, gave yesterday to the project to build a factory in Nuevo León, when he explained to financial analysts where new vehicles will come from that he will launch on the market to save the company’s income:
“These new vehicles, including more affordable models, will use aspects of the next-generation platform, as well as aspects of our current platforms, and can be produced on the same manufacturing lines as our current vehicle line“Musk said, as a preview.
“Therefore, does not depend on any new factory or new mass production line. “They will be manufactured on our current production lines much more efficiently.” Nothing from Mexico.
California, Texas, China, Germany… electric cars will come from there and nothing else, in the short term. Let the “fara fara” shut up, we are not here for parties.
Does this mean that Tesla will no longer come to the country? I think that’s a perception that does not stick to logicI already explained why in a previous column. But I also noticed that We cannot wait for an announcement of the start of construction of a gigafactory for this year.
Tesla is in trouble because it is not selling what it used to sell, it will launch new products to pave the way. Musk will wait for the result of this strategy and also, I believe, of the political elections that could return Donald Trump to the US presidency with a renewed anti-Mexican discourse. Everything must be defined between now and the end of 2024.
And the Argentines?
The attention paid to Tesla distracts from what is happening in Mexico with companies that bring capital from even nations that usually stand out little in the national context.
That is why the example of the activity of a couple of companies of Argentine origin is useful: Ternium and MercadoLibre.
The steel company from the Andean nation and which has headquarters in Luxembourg, announced in June of an investment of 3.2 billion dollars in Nuevo León. This occurred a few months after Tesla promised a plant in Mexico, without revealing the amount of investment or start date.
“Many think of steel as an old, ancient material, but steel is the material of the future and we are convinced of that,” Máximo Vedoya, CEO of Ternium, stated at the time in a statement entitled: ‘The Future of Steel It’s in Nuevo León’.
Steel, material of the future? Guess what Spacex’s Cyber Truck and space rockets are made of?
The investment plan in the municipality of Pesquería promises to create 1,800 jobs in the “most modern and most sustainable steel mill” in all of America, which will operate with remote workers.
The plan is presumably based on work involving Nvidiathe American manufacturer of powerful tools for trading with artificial intelligence.
The other Argentine case is that of MercadoLibre, which already obtains 20 percent of its total income in Mexico, after a 60 percent jump in that area in 2023.
The company is growing at a rate that forced it to increase its Mexican workforce by 5 thousand people last year, particularly in logistics activities, and in 2024 it applies investments by 2,450 million dollars in the country.
Of course it is desirable that the investment of a gigafactory from Tesla to Mexico and I think it will eventually arrive. But the pace at which this country attracts the attention of businessmen blurs the impact of Musk’s disdain.
