He coaching by values is a powerful methodology in the field of personal and professional development that focuses on the alignment between individual values and action. This form of coaching It helps people live more authentically and organizations foster a culture consistent with their founding principles. The essence of coaching by values lies in the belief that understanding and acting on our fundamentally deep values leads to a fuller life and more effective organizational management.
The concept of coaching by values was developed and popularized by Simon Dolan, a renowned psychologist and academic, whose work focused on the psychology of work and organizations. He coaching by values emerged in response to the need for a more holistic approach in the coaching, which not only considered the objectives and behaviors, but also the congruence between people’s actions and fundamental values. Born in the context of positive psychology and organizational change management, this approach has gained ground in the 21st century, recognizing that values are crucial for individual well-being and organizational success.
On a personal level, the coaching for values offers multiple benefits. First, it facilitates greater self-awareness, as individuals identify and reflect on their core values. This clarity allows people to make more informed decisions aligned with what they truly value, leading to greater satisfaction and fulfillment in life. Furthermore, it improves the resilience and stress management, since individuals learn to prioritize and focus on what truly matters, reducing internal conflicts and improving the management of adversities.
At the organizational level, the coaching by values helps build a solid and coherent corporate culture. Organizations that understand and live by their values create a more harmonious and motivating work environment, where employees feel more connected and committed to the company’s mission and vision. This translates into greater productivity, talent retention and adaptability to change. Companies that apply the coaching by values also tend to enjoy a better reputation, as their ethical practices and values are reflected throughout their operations, attracting clients and partners who share similar principles.
To mention some of the companies that work with coaching By values, we have:
starbucks: The global coffee chain has implemented coaching by values to ensure its operations and practices are aligned with its mission to inspire and nurture the human spirit. This is manifested in its commitment to social responsibility, sustainable development and the ethical treatment of its employees, which has helped starbucks to build a solid and loyal brand.
Google: The company has integrated principles of coaching by values in their leadership and personal development programs. Google values innovation, freedom and respect, which is reflected in its open work environment and approach to personal and professional growth. This has contributed to its continued success and reputation as a great place to work.
These examples demonstrate how the coaching By values can be a crucial factor in a company’s success, helping to create alignment between corporate values and employee actions, which in turn leads to positive results both internally and externally.
In conclusionhe coaching By values is not simply a technique, but a transformative journey towards the core of our authenticity and purpose. By deepening our values, we not only improve our lives and careers, but we also cultivate organizations that thrive on integrity and meaning.
This approach challenges us to live with courage, lead with conviction, and build a legacy that reflects the best of who we are. Therefore, the coaching by values is more than a method; is a call to action for those seeking genuine and lasting change, both personally and collectively.
I wish that your values are the star that guides all your decisions, leading you to achieve authentic and sustainable success.
The author is a professor in the Organizational Development program at UDEM and a consultant in organizational well-being. She has a PhD in Organizational Change from Pepperdine University.
