Social networks are on fire a few weeks before the presidential election and, for this reason, this week the digital presence of the candidates increased.
Xóchitl Gálvez rose to 143.7 million reach, followed closely by Claudia Sheinbaum with almost 139 million and Jorge Álvarez Maynez with almost 67 million people reached.
In terms of attitude, Claudia Sheinbaum continues with more negatives than positives: 82 percent compared to 18. Although Internet users recognize that she is still ahead in the surveys, that she dominates the topics and support hashtags such as #ClaudiaGanó or #ClaudiaArrasaElDebate, in general most of the comments are negative.
On the one hand, they point out the inconsistencies of his speeches with the reality of the country, as is the case of debt or data on security. Topics come to light such as the shooting a few days ago in Plaza Carso or the fall of Metro line 12 (3 years after it happened). Likewise, they mention the book of the “Secret History” by the journalist Anabel Hernández where they point out the President and his links with the Sinaloa Cartel, and which extends to the children of the President and Claudia Sheinbaum herself. Finally, what was mentioned by Xóchitl Gálvez that the cherry candidate is “the candidate of lies” and that she is part of a narco party is taken up on social networks.
Xóchitl Gálvez did better, 65 percent of the mentions are positive. Digital media users mention that in some surveys that the candidate is already on par with Claudia Sheinbaum, they consider that she is an autonomous and empowered woman, they recognize her proposal to eliminate the ISR for those who earn less than 15 thousand pesos per month and use the hashtags of support #XochitlPresidenta, #XVaGanando and #MéxicoDespertó.
On the negative side, 35 percent, they mock because in the Miguel Hidalgo market they threw a lemon in his face, they point out that there are doubts about the integrity of his campaign team and the transparency of his actions and proposals. They also point out that she is part of an old system of corruption, among other things, due to the so-called “real estate cartel.”
Finally, Jorge Álvarez Maynez did not do so well this week. 65 percent of the comments were negative, mainly due to the dispute with the media pointing out that he does not have enough coverage. He is also criticized for supposedly working for the 4T and manipulating polls and for being booed at the UAM of Xochimilco.
35 percent recognize that their videos connect with social networks, and that their proposals are tailored to the needs of Mexico.
Although social networks do not vote, removing the operation of each campaign, they are a good thermometer of public opinion. We will see how the candidates perform in the following weeks, because yes, everything will be resolved at the polls. And those who don’t vote cannot complain later.
