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They were rejected by Nike – El Financiero

On different occasions, the boxer Saul ‘Canelo’ Alvarez has presumed that train with tennis On Runninga brand co-founded by businessman and former athlete Olivier Bernhard after being rejected by Nike and which has the participation of Roger Federer.

Beyond his work as an athlete, ‘Canelo’ Alvarezwho is about to face the boxer Jaime Munguía in Las Vegas, has ventured into the business world with Canelo Energy, Upper, VMC Drinksamong others.

In addition to sharing his endeavors, through some photographs and videos that he has published on social networks, ‘Canelo’ Álvarez has shown some of the clothing and shoe brands sports that you use.

What tennis does ‘Canelo’ Álvarez wear?

Within the framework of his fight with Jaime Mungia‘Canelo’ Álvarez published a 40-second video on his social networks in which he appears training with On Running tennis, a brand that has existed since 2010 thanks to the efforts of former athlete Olivier Bernhard.

According to the On Running website, Bernhard, who has always been passionate about athletics, wanted to create some tennis that will bring a new feeling when running.

“He started experimenting with garden hose piecesgluing them to the sole of their prototype,” explains the brand platform.


In conversation with the YouTube channel of Road Running ReviewOlivier Bernhard commented that he couldn’t make the shoes he wanted until he met an engineer from ZurichGermany, with whom he developed the beginnings of On Running:

“At that time I was still an athlete, it was in 2005 that I tried these shoes. It was something quite unique”.

In an interview with the magazine Inc.Olivier Bernhard revealed that he approached Nike for propose your idea for a new type of tenniswhose sole was softer, but was rejected.

In retrospect, Bernhard admits that if he had been in the position of Nike At that time, he would also have scrapped his idea, since the prototype he presented was one of the ones that had pieces of hose of garden glued.

“I applied to many brands… some told me it was impossible“But with my athlete mentality, when they tell me ‘impossible’, I have to try,” the businessman said in a talk with the YouTube channel Citus Mag.

In 2010, Olivier Bernhard teamed up with entrepreneurs Caspar Coppetti and David Allemann to launch On Running. Nine years later, the former athlete Roger Federerwho she usually models for the brandbecame one of the partners.

How much do On Running sneakers cost?

Since its creation, On Running has achieved collaborate with other celebrities like: singers Omar Apollo and FKA twigs.

Although ‘Canelo’ Alvarez did not reveal the model of On Running tennis that it uses, on the website you can see that a price range is from 139.99 to 219.99 dollars, which translates to 2,580 to 3,743 Mexican pesos.

In addition to its sneakers, On Running also has a sportswear line with t-shirts, shorts and socks.

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