This is how Bimbo was born, from one of the oldest bakeries in CDMX – El Financiero

In conversation with the Oso Trava podscat, Roberto Servitje explained that, in 1941, his brother Lorenzo had the idea of ​​expanding El Molino with a business outside the pastry shop where they were sold various types of sandwiches and drinks.

However, initially, the bread purchased for the sandwiches came from competitors and sometimes arrived in poor condition, so Jaime Sendrahead of production at El Molino, had an idea that completely changed the trajectory of businessmen.

“That’s where Bimbo was born… Jaime Sendra, my uncle, my mother’s brother, one day said to Lorenzo ‘why don’t we do box bread here and they decided yes”said Roberto Servitje.

Where was the Bimbo company born?

In 1943, work began on Sendra’s idea with the brothers Lorenzo and Roberto Servitje to sell box breadtwo years later, Panificadora Bimbo was born.

In the beginning It only had 34 people who worked in a plant located in the Insurgentes neighborhood of Santa María: “We came out with four products, small bread, large bread, toasted bread and black bread,” recalled Roberto Servitje.

The founders of Panificación Bimbo are: Lorenzo Servitje, Roberto Servitje, Jaime Sendra, Alfonso Velasco, José T. Mata and Jaime Joroba.

One of the main news of your bread the thing is They sold it in cellophane paperwhich kept the product fresh.

How was the name Bimbo created?

According to the Grupo Bimbo website, There is no clear answer as to how it came about. the name Bimbo, what it really means.

The company name appears for the first time in a list of proposals developed by the group of founders in 1943. It is believed that Bimbo is the combination between the word Bingo, from the popular game of chance, and the ribbon Bambi that had just been released.

Once They began operations in 1945Panificación Bimbo was a success, so two years later they began the work of their bread distributor.

Over the years, Panificación Bimbo grew to the point of adding more products, such as sweet breadand extend to other countries.

How was the Bimbo ‘bear’ created?

One of the main characteristics of Bimbo is their mascot, a small white bear that has accompanied the company since its beginnings, but where did it come from?

The website notes that the mascot arose from a Christmas card that Anita Mata madewife of founder Jaime Joroba.

Businessman Alfonso Velasco took Anita Mata’s drawing to change the shape of her nose and accommodate it as Bimbo’s mascot.