The only constant on social media is that it is not constant. As an example, it is enough to analyze this week in which the numbers moved in the pattern that we had been observing over the last two months.
Without a doubt, this was the week of . And not to mention Jorge Álvarez Máynez, who fell to less than 10 million people, that is, he fell more than 50% in one week.
These numbers are not strange. Firstly, Xóchitl Gálvez’s morning show (#LaMañaNeta) was well received by the audience, where he knew how to take advantage of the socio-digital conversation by jumping into the trends of the week against the Federal Government, mainly due to the alleged entry of money from drug trafficking into the campaign of the 2006 of the current President, Andrés Manuel López Obrador, and which was trending all week with the hashtag #NarcoPresidente. And on the other hand, due to the growing water scarcity throughout the country, but mainly in Mexico City, which the candidate knows well, and which she has also been moving with the #NoHayAgua trend.
Furthermore, his tour in the United States has been perceived positively, and his commitment to strengthening international relations stands out. In this way, he positions himself with a 72% positive attitude from the audience, where the messages against are more related to his position in the polls, an alleged relationship with the DEA and his relationship with “the usual parties.” .
Claudia Sheinbaum didn’t do so well, not only did she drop in reach but she rose again in negatives. From 76 she went to 80%. As we have mentioned, the attacks on the Government affect it, such as the issues of campaign financing, the fine on its party, the statements of Sanjuana Martínez, former director of Notimex, pointing out that she has recordings in which “you can fall a candidate”, as well as for having been part of the previous Government that they blame for the current lack of water.
However, he has a defense: the polls, as well as constant support from his followers on the networks, this week with the hashtag: #AMLOaClaudia.
Finally, Jorge Álvarez Máynez went almost unnoticed. Proof of this is that he improved in his perception, but more than because of messages of support, it was precisely because of the lack of attacks; social networks are not seeing him as a candidate that stands out and, except for the message from the current Governor of Nuevo León in which he is seen in the company of the candidate watching a game, or the attempt to talk about the issue of water, the conversation is low and with little substance.
Nothing is decided, this is just the analysis of one week and like in “Big Brother”: the rules change.
