It’s today, it’s today! He Apple event 2024 It takes place this Tuesday, May 7 and they are expected iPad related ads.
It was a year and a half ago when Apple presented its last update to these products and now updates are planned for the iPad Pro and iPad Air, as well as new versions of the tablet’s accessories.
It is also a critical moment for the iPad business. Following a surge in sales during the pandemic era, demand has declined over the past two years.
iPad sales were particularly weak last quarter, when they fell 17% and missed analyst estimates. Apple predicted iPad revenue will recover in the current period and is counting on the new models to help win back consumers.
Unlike Apple’s biggest product launches (the Worldwide Developers Conference in June and the iPhone unveiling in September), there won’t be a relevant in-person meeting at the company’s headquarters in Cupertino, California.
Instead, Apple is holding smaller hands-on sessions in New York and London, where members of the media will be able to watch the announcement on video and try out the devices.
New iPad Air: What are its features?
A few minutes into the event, the new iPad Air was presented, whose main changes stand out in the screen and speakers.
There will be two versions, one 11 inches and the other 13 inches; In addition to its size, the device is thin and light. In both, the M2 chip is incorporated for better processing and speed of the device.
There will be 4 colors available: pink, turquoise, gold and silver. It has two cameras, both 12 megapixels.
The memory will be 128 gigabytes, 256, 512 or even 1 Tera Byte. The approximate cost is 599 dollars, that is, 10 thousand pesos for the 11-inch one and 799 dollars for the 13-inch one, around 13 thousand 463 pesos.
The new iPad Air also moves the camera to the horizontal side, responding to a frequent user request.
The move is an attempt to make the mid-level model more competitive and give people a cheaper way to get a big-screen tablet. Previously, consumers had to buy the luxury iPad Pro to get a screen of that size.
